SEO. It’s time to find your business

 Your website structure, use of keywords, navigation, content, speed, use of meta details and many more all influence your SEO performance. Apply best practice principles in these areas to supercharge your website performance. This is what Onpage Optimisation is all about – making your website more ‘search-friendly.’ .

 Offpage Optimisation refers to SEO-based activity that is NOT on your website. Link building, social media and your overall approach to Internet Marketing all contribute building connections to your website and making it easier to find online. 

 Strong SEO should be holistic, bespoke and relevant to each business as part of an overall strategic Internet Marketing plan. Having an effective Content Management System (CMS) brings huge advantages when engaging in SEO to minimise development time on your website. An ethical (or ‘White Hat’) approach to SEO is always best, building steadily around the human audience rather than over-focussing on manipulating the search engines. This also brings greater reassurance and stability in the face of search engine updates. 

Gaining SEO visibility is important for all local businesses, SMEs, entrepreneurs and charities but it’s important to weigh up how much visibility is needed based on your return on investment.

Keyword analysis, search engine results page (SERPs) analysis, competitor analysis, onpage and offpage analysis all provide important insight to fuel your SEO activity. Engaging in SEO is like tending to a garden, there’s always work that can be done but the key is making it work for your business.